Digital Marketing
CONTENT
“My crown is called content,
a crown that seldom kings enjoy”
William Shakespare
Content is important. It is a vital deciding factor in whether a customer, prospect or just a fan of your brand will follow you throughout the social world. A question that is often asked is "what is good, high quality content?". The answer to that question lies solely within your audience. Constantly creating content ranging from what you think is poor to what you think is good and then testing them on your accounts will allow you to analyze the engagement each one receives. This will help your brand identify what works with your audience. Remember, success isn't gained overnight.
CREATIVITY
"Creativity is piercing the mundane to find the marvelous"
Bill Moyers
Creativity helps you stand out from the clutter. Are your social accounts the same as the others in your industry or do they offer something different? A fantastic method to figure this out is seeing where your content ranges on the V.R.I.N score.
Value – What do you customers/viewers value about you or your business? How is each and every post delivering value?
Rare – How rare is your post? How rare is your content? Is everyone else doing it?
Inimitable – Make a post that your competition cannot replicate!
Non-substitutable – the client/customer/viewer cannot live without the post or content!
Rate your content with each of the 4 indicators with a score out of 10, then average the 4 results to find the average V.R.I.N score of the post!
You want all your posts to be around a 7/10 V.R.I.N score on average.
©Digital Panda Canada 2020